surepeople
mARKETING COORDINATOR
Overview
Marketing and social media content supporting workplace performance and employee development initiatives.
My Role
- Content Creation
- Graphic Design
- Copywriting
- Social Media Marketing
- editing
The Challenge
What was the goal? the goal was to
The Solution
Show graphics and explain thinking.
Results
Any engagement, growth, or impact.
Vive Health & Fitness
marketing/membership coordinator
Overview
Vive Health & Fitness is a community-focused fitness facility where I supported marketing initiatives through social media content, promotional campaigns, graphic design, and member engagement efforts.
My Role
- Increase membership awareness
- Promote seasonal offers and programs
- Strengthen community engagement
- Maintain consistent brand presence across social platforms
- Support retention and member communication
The Challenge
What was the goal? the goal was to
The Solution
Show graphics and explain thinking.
Results
Any engagement, growth, or impact.
Project 3: Packaging Design
One of your strongest college pieces if done well.
Include:
- Brand objective
- Audience
- Packaging system
- Final designs
Explain WHY choices were made.
Project 4: Brand Campaign
Pick your strongest college campaign project.
If it involved:
- Marketing
- Audience targeting
- Messaging
Keep it.
Project 5: Social Media Strategy Concept
This is the piece I think you’re missing.
Create a case study.
Example
“The Preseason Project Social Launch”
Show:
Goal
Build awareness and community.
Audience
Young women navigating growth and transition.
Content Pillars
- Mindset
- Wellness
- Personal Growth
- Community Stories
Sample Posts
Create mockups.
Content Calendar
Show one month.
This immediately proves you can think strategically.
Project 6: Writing & Content
You said you like writing.
Let’s use it.
Include:
Social Media Captions
Campaign Messaging
Blog Articles
Brand Writing
This section will make you stand out.
CONTACT
Simple.
Let’s Connect
Interested in social media, marketing, content creation, and brand storytelling opportunities.
Email
LinkedIn
Portfolio
What I would do this week
Day 1
- Rewrite homepage
- Rewrite about page
Day 2
- Build capabilities page
Day 3
- Add SurePeople case study
Day 4
- Add Vive case study
Day 5
- Audit college projects and cut anything that doesn’t support marketing/social/content roles
Before touching anything else, tell me the college projects currently on your site (just the titles), and I’ll tell you exactly which ones I would keep, move, or remove.
what dimensions should it be in
If you’re asking about the portfolio website layout itself, here are the dimensions I’d recommend:
Website Width
Most modern portfolio sites use a content width of:
- 1200–1400px max width for desktop
- Plenty of white space on the sides
- Responsive for tablet and mobile
A good sweet spot is:
1280px max-width
Project Images
For project thumbnails:
- 1600 x 1200 px (4:3 ratio)
or - 1920 x 1080 px (16:9 ratio)
I personally prefer 1920 x 1080 because it looks more modern and works well for social media case studies.
Case Study Cover Images
Use:
1920 x 1080 px
For every project.
Example:
- SurePeople cover image
- Vive cover image
- Packaging project cover image
Keeping all covers the same size makes your portfolio look much more professional.
Social Media Mockups
For Instagram content:
Feed Posts
- 1080 x 1080 px
Portrait Posts
- 1080 x 1350 px
Stories
- 1080 x 1920 px
Reels Covers
- 1080 x 1920 px
Resume Download
Export as:
- US Letter (8.5 x 11 in)
If You’re Using Adobe Portfolio, Squarespace, Wix, or Webflow
Don’t obsess over exact page dimensions.
Focus on:
- Consistent image sizes
- High-resolution exports
- Clean spacing
- Mobile responsiveness
The biggest visual upgrade for your portfolio won’t be dimensions—it’s having consistent project cover images and case studies that explain your thinking, not just showing graphics.
Which platform are you building on right now—Adobe Portfolio, Squarespace, Wix, Webflow, or something else? That will determine the exact image sizes I’d recommend.
I need a flow for vive health and fitness
For Vive Health & Fitness, don’t think of it as “a collection of graphics.”
Think of it as a marketing case study that demonstrates social media, campaign development, content creation, writing, and design.
Here’s the flow I’d use:
Vive Health & Fitness
Marketing, Social Media & Brand Content
Overview
Vive Health & Fitness is a community-focused fitness facility where I supported marketing initiatives through social media content, promotional campaigns, graphic design, and member engagement efforts.
Project Goals
- Increase membership awareness
- Promote seasonal offers and programs
- Strengthen community engagement
- Maintain consistent brand presence across social platforms
- Support retention and member communication
My Role
- Social Media Content Creation
- Graphic Design
- Copywriting
- Campaign Development
- Promotional Marketing
- Community Engagement
Campaign Highlights
Membership Promotions
Show:
- Membership offer graphics
- Promotional campaigns
- Seasonal enrollment pushes
Explain:
Created promotional content designed to communicate membership value while maintaining a consistent visual identity.
Community Engagement
Show:
- Member-focused posts
- Community spotlights
- Event announcements
Explain:
Developed content that highlighted the gym’s community culture and encouraged interaction both online and in-person.
Awareness Campaigns
This is where your Breast Cancer Awareness work can shine.
Show:
- Graphics
- Campaign messaging
- Supporting content
Explain:
Created awareness-driven content that connected the brand to meaningful community initiatives while encouraging participation and engagement.
Seasonal Marketing
Show:
- Holiday promotions
- New Year campaigns
- Summer challenges
- Special events
Explain:
Supported seasonal marketing efforts through targeted promotional content and campaign execution.
Content Strategy
Create a section showing your thinking.
Content Pillars
Member Success
- Testimonials
- Transformations
- Achievements
Community
- Events
- Team highlights
- Member features
Education
- Fitness tips
- Wellness advice
- Health information
Promotions
- Membership offers
- Program launches
- Seasonal campaigns
Creative Samples
Gallery of:
- Social media graphics
- Promotional materials
- Event marketing
- Awareness campaigns
Keep captions short.
Results & Impact
Even if you don’t have hard metrics:
Contributed to ongoing marketing initiatives that supported member engagement, brand visibility, and community connection through consistent content creation and campaign support.
Layout Order
Hero Image
↓
Overview
↓
Goals
↓
My Role
↓
Campaign Highlights
- Membership Promotions
- Community Engagement
- Awareness Campaigns
- Seasonal Marketing
↓
Content Strategy
↓
Creative Gallery
↓
Results
↓
Next Project
This project should communicate:
“McKenna can manage social media, write content, build campaigns, design assets, and support a brand’s marketing goals.”
That’s exactly what a Social Media Manager or Marketing Specialist recruiter wants to see.
Project 6: Writing & Content
You said you like writing.
Let’s use it.
Include:
Social Media Captions
Campaign Messaging
Blog Articles
Brand Writing
This section will make you stand out.
McKenna Dolan 